Project Overview
Fruit of the Earth is a multi-generational skincare, wellness, and suncare company with more than 40 years of industry experience. As part of our next phase of growth, we are creating a completely new Shopify ecommerce platform that will serve as the digital flagship for our expanding portfolio of consumer brands.
This is not a template customization project.
We are looking for a highly creative Senior Shopify UX/UI Designer to help define the visual direction and user experience for our next-generation ecommerce platform.
The website will showcase multiple skincare, wellness, and suncare brands under one corporate umbrella, requiring thoughtful information architecture, premium storytelling, and an elevated mobile-first shopping experience.
This role is focused exclusively on UX/UI design. Shopify development, migration, and technical implementation will be handled separately by our Shopify Technical Lead.
Project Objectives
- Design a premium, mobile-first ecommerce experience
- Create a modern digital flagship for an established consumer brand
- Develop a scalable design system for multiple brands
- Design an intuitive House of Brands experience
- Create a world-class manufacturing and private label experience
- Support future B2B and wholesale functionality
- Design a best-in-class customer journey from discovery through checkout
What We Need Designed
- Homepage
- House of Brands experience
- Individual brand landing pages
- Manufacturing & Private Label pages
- Product Detail Pages (PDPs)
- Collection Pages (PLPs)
- Mega Navigation
- Search & Filtering Experience
- About Us
- Blog
- B2B/Wholesale Portal Concepts
-Footer
- Mobile Experience
- Design System & Component Library
Industry
- Beauty
- Skincare
- Wellness
- Suncare
- Consumer Packaged Goods (CPG)
Ideal Experience
- Shopify ecommerce UX/UI design
- Luxury or premium consumer brands
- Beauty, skincare, wellness, or lifestyle brands
- Mobile-first design
- Figma expert
- Design systems and component libraries
- Information architecture
- Ecommerce conversion optimization
- Editorial-style layouts and storytelling
Deliverables
- Complete UX/UI designs in Figma
- Desktop and mobile layouts
- Component library and design system
- Developer-ready design specifications
- Organized Figma files for implementation
- Collaboration with our Shopify Technical Lead during development
Please Include
- Portfolio of Shopify or ecommerce projects
- Live websites you've personally designed
- Figma case studies (if available)
- Beauty, skincare, wellness, or lifestyle brand experience
- A brief overview of your design process
- Estimated project timeline
- Estimated project budget
- Confirmation that you are comfortable collaborating with a separate Shopify development team
Important
We are not looking for someone to simply make the website look attractive.
We are looking for a design partner who can help shape the digital identity of our company for years to come. Strong candidates will have experience designing premium ecommerce experiences with thoughtful UX, clean visual systems, compelling storytelling, and exceptional mobile usability.
Confidential information regarding our brand portfolio, creative direction, and long-term strategy will be shared with shortlisted candidates after the execution of a mutual Non-Disclosure Agreement (NDA).
