<div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Senior Growth Marketing Associate (B2B, Outbound, Events & Partnerships)</strong></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We’re hiring a </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">Senior Growth Marketing Associate</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> to run end-to-end B2B growth programs that create pipeline at scale. You’ll own the </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">full campaign engine</strong><span style="background-color: transparent; color: rgb(0, 0, 0);"> across channels—outbound (email + LinkedIn), events, partnerships/communities, referral programs, and lifecycle follow-ups—then iterate weekly based on what’s converting into meetings and opportunities.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">This is a hands-on operator role for someone who can take a motion from </span><strong style="background-color: transparent; color: rgb(0, 0, 0);">idea → launch → performance → iteration</strong><span style="background-color: transparent; color: rgb(0, 0, 0);">, without needing a big team around them.</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">What You’ll Own</strong></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">1) Full-Funnel B2B Campaign Engine</strong></div><ul><li class=""><span style="background-color: transparent;">Plan and run ongoing campaigns across:</span><ul><li class=""><span style="background-color: transparent;">cold outbound programs (persona × seniority)</span></li><li class=""><span style="background-color: transparent;">warm outreach to prior-engaged accounts and “not now” outcomes</span></li><li class=""><span style="background-color: transparent;">“send more info” motions with structured follow-through</span></li><li class=""><span style="background-color: transparent;">follow-ups for declined/cancelled/no-show/reschedule cohorts</span></li><li class=""><span style="background-color: transparent;">referral outreach and referral conversion loops</span></li></ul></li><li class=""><span style="background-color: transparent;">Own sequencing strategy: follow-up structure, testing plan, and iteration</span></li><li class=""><span style="background-color: transparent;">Maintain the campaign calendar and keep programs shipping weekly (not occasional bursts)</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">2) Outbound Messaging Systems</strong></div><ul><li class=""><span style="background-color: transparent;">Build scalable messaging libraries:</span><ul><li class=""><span style="background-color: transparent;">cold email sets (by persona and seniority)</span></li><li class=""><span style="background-color: transparent;">LinkedIn outbound messaging (cold + warm)</span></li><li class=""><span style="background-color: transparent;">follow-up templates that consistently convert “send info” into meetings</span></li></ul></li><li class=""><span style="background-color: transparent;">Work closely with SDRs to ensure messaging is:</span><ul><li class=""><span style="background-color: transparent;">easy to execute</span></li><li class=""><span style="background-color: transparent;">consistent across reps</span></li><li class=""><span style="background-color: transparent;">updated based on real objections and call learnings</span></li></ul></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">3) Partnerships & Community Growth</strong></div><ul><li class=""><span style="background-color: transparent;">Build and manage partnerships with:</span><ul><li class=""><span style="background-color: transparent;">operator communities (RevOps, sales enablement, CS, GTM)</span></li><li class=""><span style="background-color: transparent;">curated groups (Slack/Discord), associations, and ecosystem partners</span></li><li class=""><span style="background-color: transparent;">newsletters, podcasts, and community-led programs</span></li></ul></li><li class=""><span style="background-color: transparent;">Create repeatable co-marketing motions:</span><ul><li class=""><span style="background-color: transparent;">co-hosted sessions</span></li><li class=""><span style="background-color: transparent;">newsletter swaps</span></li><li class=""><span style="background-color: transparent;">partner spotlights and content collaborations</span></li><li class=""><span style="background-color: transparent;">referral-driven collaborations</span></li></ul></li><li class=""><span style="background-color: transparent;">Run a partner pipeline: outreach → pitch → collaboration → tracking → repeat</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">4) Events Program Ownership</strong></div><ul><li class=""><span style="background-color: transparent;">Own event-driven pipeline programs across formats:</span><ul><li class=""><span style="background-color: transparent;">conferences/summits (pre-booking + onsite meetings + post-event follow-up)</span></li><li class=""><span style="background-color: transparent;">curated dinners/meetups</span></li><li class=""><span style="background-color: transparent;">invite-only roundtables</span></li><li class=""><span style="background-color: transparent;">webinars/workshops</span></li></ul></li><li class=""><span style="background-color: transparent;">Build repeatable event playbooks:</span><ul><li class=""><span style="background-color: transparent;">event selection criteria (audience fit + pipeline intent)</span></li><li class=""><span style="background-color: transparent;">speaker/attendee list mining and outreach</span></li><li class=""><span style="background-color: transparent;">registration + booking funnels (landing page basics, scheduling flow)</span></li><li class=""><span style="background-color: transparent;">multi-touch pre and post follow-ups across channels</span></li></ul></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">5) Influencer / Creator Partnerships (Selective, High Quality)</strong></div><ul><li class=""><span style="background-color: transparent;">Identify operator creators and micro-influencers in our target audience</span></li><li class=""><span style="background-color: transparent;">Run credible collaborations:</span><ul><li class=""><span style="background-color: transparent;">co-created content</span></li><li class=""><span style="background-color: transparent;">podcast/webinar participation</span></li><li class=""><span style="background-color: transparent;">creator-led workshops or roundtables</span></li></ul></li><li class=""><span style="background-color: transparent;">Optimize for pipeline outcomes (not vanity metrics)</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">6) Performance, Tracking & Growth Insights</strong></div><ul><li class=""><span style="background-color: transparent;">Track performance end-to-end:</span><ul><li class=""><span style="background-color: transparent;">replies, meetings booked, show rates, and pipeline attribution by source</span></li><li class=""><span style="background-color: transparent;">conversion rates for each motion (cold vs warm vs events vs partners vs referrals)</span></li></ul></li><li class=""><span style="background-color: transparent;">Publish a weekly growth update:</span><ul><li class=""><span style="background-color: transparent;">what shipped</span></li><li class=""><span style="background-color: transparent;">what performed</span></li><li class=""><span style="background-color: transparent;">what we’re doubling down on</span></li><li class=""><span style="background-color: transparent;">what needs a rewrite or a new offer</span></li></ul></li><li class=""><span style="background-color: transparent;">Turn learnings into next week’s plan—fast</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Success Looks Like</strong></div><ul><li class=""><span style="background-color: transparent;">A predictable engine that creates qualified meetings every month from:</span><ul><li class=""><span style="background-color: transparent;">outbound programs</span></li><li class=""><span style="background-color: transparent;">events</span></li><li class=""><span style="background-color: transparent;">partnerships/communities</span></li><li class=""><span style="background-color: transparent;">referrals</span></li></ul></li><li class=""><span style="background-color: transparent;">Strong conversion improvements over time (reply → meeting → attended)</span></li><li class=""><span style="background-color: transparent;">A repeatable events and partnerships playbook that compounds (not one-off spikes)</span></li><li class=""><span style="background-color: transparent;">Messaging that consistently works across personas and seniority levels</span></li><li class=""><span style="background-color: transparent;">Clear tracking that drives decisions, not just reporting</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Requirements</strong></div><ul><li class=""><strong style="background-color: transparent;">2+ years</strong><span style="background-color: transparent;"> in B2B growth marketing / demand gen / lifecycle / outbound programs (startup experience preferred)</span></li><li class=""><span style="background-color: transparent;">Proven ability to run campaigns end-to-end and iterate based on results</span></li><li class=""><span style="background-color: transparent;">Strong writing and messaging skills for B2B audiences (operators + leadership)</span></li><li class=""><span style="background-color: transparent;">Operationally strong: you can manage calendars, timelines, stakeholders, and follow-ups</span></li><li class=""><span style="background-color: transparent;">Data-literate: you can diagnose what’s working and take action quickly</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Nice to Have</strong></div><ul><li class=""><span style="background-color: transparent;">Experience running events (webinars, dinners, conferences) and post-event conversion programs</span></li><li class=""><span style="background-color: transparent;">Experience with partnerships/community-led growth in B2B</span></li><li class=""><span style="background-color: transparent;">Familiarity with outbound tooling (CRM, sequencing tools, list tools) even if Ops owns setup</span></li><li class=""><span style="background-color: transparent;">Experience collaborating closely with SDR teams and translating feedback into campaigns</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Working Style</strong></div><ul><li class=""><span style="background-color: transparent;">High ownership: you don’t wait for perfect inputs</span></li><li class=""><span style="background-color: transparent;">Fast shipping: weekly iteration beats quarterly “big launches”</span></li><li class=""><span style="background-color: transparent;">Practical taste: right audience + right offer > bigger list</span></li><li class=""><span style="background-color: transparent;">Outcome-driven: meetings and pipeline matter more than vanity metrics</span></li></ul><div><br></div>
