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<br><p><span>Salesforce Platform & Pardot Manager</span></p><p><strong>Location:</strong> Remote (U.S.)<br><strong>Employment Type:</strong> Full-Time</p>About the Opportunity<p>We are seeking an experienced <strong> Salesforce Platform & Pardot Manager</strong> to lead the administration, optimization, and strategic evolution of a Salesforce ecosystem while managing Pardot (Marketing Cloud Account Engagement) initiatives. This role combines hands-on platform management with marketing automation expertise to support revenue-generating teams through scalable processes, automation, data integrity, and reporting.</p><p>The ideal candidate brings a strong background in Salesforce administration, Pardot management, and Revenue Operations within a B2B environment. This individual will work cross-functionally with Sales, Marketing, Customer Success, and Operations teams to improve efficiency, drive adoption, and deliver impactful business outcomes.</p><span>Key Responsibilities</span>Salesforce Platform & Marketing Automation<ul><li>Own and optimize the Salesforce ecosystem, including Sales Cloud, CPQ, and Pardot (Marketing Cloud Account Engagement).</li><li>Administer and support multiple Pardot instances, including:<ul><li>Campaign architecture</li><li>Audience segmentation</li><li>Engagement programs</li><li>Lead scoring and grading</li><li>Marketing attribution</li></ul></li><li>Manage user support requests, troubleshooting, documentation, and platform training.</li><li>Drive platform adoption and continuous process improvements.</li></ul>Platform Architecture, Automation & Integrations<ul><li>Design and implement scalable Salesforce solutions using Flows, automation, validation rules, and AI-enabled capabilities.</li><li>Manage integrations across marketing and sales technology platforms to support lead management, campaign tracking, and data synchronization.</li><li>Identify opportunities to improve operational efficiency through automation and innovative technologies.</li><li>Ensure system scalability, reliability, and alignment with evolving business requirements.</li></ul>Data, Reporting & Analytics<ul><li>Establish and maintain data governance standards across Salesforce and Pardot.</li><li>Build and maintain dashboards, reports, and attribution models that provide actionable business insights.</li><li>Improve visibility into pipeline performance, forecasting, and revenue operations metrics.</li><li>Support data-driven decision-making across customer-facing teams.</li></ul>Cross-Functional Collaboration<ul><li>Partner with Sales, Marketing, Customer Success, and Operations stakeholders to align systems, processes, and reporting with business objectives.</li><li>Serve as the internal subject matter expert for Salesforce and Pardot.</li><li>Deliver training, best practices, and enablement resources to end users.</li><li>Balance ongoing support activities with strategic platform enhancements and optimization initiatives.</li></ul><span>Required Qualifications</span><ul><li>5+ years of Salesforce Administration experience.</li><li>2+ years of hands-on Pardot (Marketing Cloud Account Engagement) experience.</li><li>Strong expertise in Salesforce configuration, automation, and administration.</li><li>Experience with Sales Cloud and reporting/analytics capabilities.</li><li>Proven ability to manage both operational support and strategic projects.</li><li>Demonstrated experience leveraging AI technologies to improve:<ul><li>Process automation</li><li>Data quality and enrichment</li><li>Reporting and forecasting</li><li>Operational efficiency</li></ul></li></ul><span>Preferred Qualifications</span><ul><li>Experience in B2B SaaS or other high-growth technology environments.</li><li>Strong MarTech expertise, including Pardot campaign management, lead scoring, engagement programs, and Salesforce-Pardot integrations.</li><li>Experience with additional marketing automation platforms such as HubSpot or Marketo.</li><li>Familiarity with Apex or other programmatic Salesforce solutions.</li><li>Experience with business intelligence and analytics tools.</li><li>Knowledge of Salesforce AI capabilities, including Einstein, or comparable platforms.</li><li>Project management experience within Agile or Scrum environments.</li></ul><span>Certifications</span><p><strong>Required</strong></p><ul><li>Salesforce Certified Administrator</li></ul><p><strong>Preferred</strong></p><ul><li>Salesforce Advanced Administrator Certification</li></ul><span>Why Join?</span><p>This is an opportunity to make a significant impact by building and scaling critical Salesforce and marketing automation capabilities that support business growth. You'll collaborate with cross-functional teams, drive strategic initiatives, and leverage modern technologies, including AI, to improve processes and business outcomes.<br><br><br><br></p>
