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<span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>About FoodChain ID</b></span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">FoodChain ID is a global leader in food safety, quality, sustainability, and regulatory compliance solutions. Through our Digital Solutions division, we empower businesses with trusted data, technology, and expertise that help them navigate complex regulatory environments, manage risk, and drive growth.</span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Our Industry Solutions division supports customers across multiple sectors through a portfolio of innovative digital products and services. As we continue to scale, we are seeking a Growth Marketing Manager to drive demand generation, pipeline growth, and lead conversion across the division.</span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>About the Role</b></span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">We are looking for a commercially-minded, data-driven Growth Marketing Manager to lead demand generation and marketing activation activities for our Industry Solutions division.</span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Working closely with Product Marketing, Marketing Operations, Business Unit leaders, and external agency partners, you will be responsible for developing and executing integrated marketing campaigns that generate qualified leads, accelerate pipeline growth, and contribute directly to revenue targets.</span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">This role sits at the intersection of strategy, execution, and performance optimisation. You will play a critical role in translating go-to-market strategies into measurable marketing programs while ensuring leads are effectively nurtured, managed, and converted through the funnel.</span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">The successful candidate will bring strong experience in activation strategy, marketing automation, campaign management, lead lifecycle management, and multi-channel campaign execution.</span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Key Responsibilities</b></span></span></span><br><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Demand Generation & Pipeline Growth</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Build and manage lead nurture programs that accelerate prospect progression through the buyer journey.</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Campaign Strategy & Execution</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Execute integrated marketing campaigns across email, paid media, webinars, events, website, 3<sup>rd</sup> party media, and social.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Coordinate campaign assets, messaging, and activation plans across multiple stakeholders.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Collaborate with external agency to execute paid media, trade media, digital advertising, and lead generation programs.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Partner with the Events team to support a global calendar of trade shows, conferences, webinars, and industry events.</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Marketing Automation & Lead Management</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Own MQL processes and lead management across the Industry Solutions division.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Use Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows and segmentation. </span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Performance Measurement & Optimisation</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Track, analyse, and monitor key metrics including MQL generation, lead-to-opportunity conversion, pipeline contribution and campaign ROI.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Deliver actionable insights and recommendations to relevant stakeholders.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Establish testing frameworks for continuous optimisation of messaging, channels, and audience targeting.</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Qualifications & Experience</b></span></span></span><br><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Required</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">5+ years of experience in Growth Marketing, Demand Generation or Digital Marketing within a B2B environment.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Fluency in French and English, with French as either a native language or at full professional proficiency, is required.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Proven track record of delivering measurable pipeline growth and lead generation results.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Hands-on experience with Salesforce campaign management and reporting.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Strong experience using Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience managing external marketing agencies and paid media programs.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Analytical skills with experience interpreting campaign and funnel performance data.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Excellent project management and stakeholder management skills.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience working within a matrixed, global organisation.</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Desirable</b></span></span></span><ul style="margin-bottom:11px;"><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience marketing SaaS, technology, regulatory, data, or digital solutions.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience supporting multiple business units or product portfolios.</span></span></span></span></li><li style="margin-bottom:11px;"><span style="font-size:12pt;"><span><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;">Experience with Google Analytics, WordPress, and AI-enabled marketing tools and technologies.</span></span></span></span></li></ul><span style="font-size:12pt;"><span style="line-height:115%;"><span style="font-family:Aptos, sans-serif;"><b>Additional</b>:<br>Remote based role. Occasional travel may be required to support business meetings, tradeshows, customer events, and team collaboration activities.</span></span></span><br>
