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The Digital Analytics and Business Insights Manager will support the digital and marketing pillars of the Enterprise Analytics Team. Reporting directly to the Director of Digital Analytics, we are looking for a thought partner who will take a data-driven approach to increase existing digital engagement, accelerate new adoption of digital channels, and improve marketing efforts to drive awareness and conversion. In this highly visible role, you will collaborate with senior leaders in Enterprise Analytics, Membership/Digital as well as the Executive Leadership.
Responsibilities
Provide analytic support to drive data driven decision making and strategy across the digital, loyalty, marketing and member insight space
Be a thought partner in the creation of digital and personalization testing plans and provide “next level” insights related to the measurement of tests
Assist the business in the creation of digital channel strategies based on past test/learn insights
Be relentless in the pursuit of value-add insights through the utilization of an “answer first” approach to analytics
Communicate results of analysis in a thoughtful, concise manner via “high impact” emails and presentations
Champion the incorporation of loyalty economics in our decision making and analytics
Support Marketing in executing and measuring performance and brand marketing campaigns
Provide ad-hoc digital and marketing insight support to other groups inclusive of the C-suite
Requirements
10+ years of analytics experience preferably in retail marketing, business insights or consulting roles
Strong financial and analytical acumen to make strategic recommendations
Demonstrates solid understanding of data and audience segmentation/solutions
Ability to think critically and persuade business decisions with the use of data and analytics
Advanced understanding of the application of ML/statistics/financial modeling in marketing analytics
Strong communication skills resulting in the ability to translate complex analyses to non-technical audiences
Working knowledge of visual analytics platforms such as Tableau preferred
Expertise with at least one data/analytics programming language (e.g. SQL/SAS/R/Python)
Bachelor’s degree in Analytics, Economics, Marketing or related field; Graduate/MBA degree preferred
Benefits
Weekly Pay: Get paid every week so that you can manage your money on your terms.
Free BJ’s Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.
Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.
Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.
401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).
Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ’s common stock at a 15% discount.
