Dealer Activation Manager

Job Description:

• Acquire and activate new independent dealers across assigned territories, delivering measurable growth in quarterly dealer sign-ups and faster ramp to first transactions.
• Re-engage lapsed partners and expand producing dealer relationships to increase repeat business, territory coverage, and wallet share.
• Build a high-quality pipeline through disciplined outbound outreach and in-person visits; accelerate conversion with tailored discovery, demos, and closing conversations.
• Deliver compelling demos that quantify Caramel’s value: streamlined financing, documentation, and title/DMV workflows that enable safer, faster transactions nationwide.
• Maintain rigorous CRM hygiene to improve forecast accuracy, pipeline visibility, and conversion insights; share structured feedback to refine messaging, scripts, and playbooks.
• Represent Caramel at dealer events and industry conferences to generate event-driven pipeline, gather market intelligence, and inform product enhancements and competitive positioning.

Requirements:

• 2–5+ years of B2B sales experience with proven outbound prospecting, territory management, and end-to-end pipeline conversion; automotive, auto finance, or dealership experience preferred.
• Proficiency with CRM software and Microsoft Office, with a disciplined approach to data, dashboards, and forecasting.
• Outstanding communication, presentation, and relationship-building skills with internal collaborators and dealer partners.
• High ownership, organization, and adaptability to thrive in a fast-paced, remote environment; willingness to travel for field selling, dealer visits, and conferences.
• Understanding of compliance and licensing requirements, with the ability to stay current on state-specific motor vehicle sales regulations and dealership practices.
• Bachelor’s degree or equivalent experience preferred.

Benefits:

• medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).